New project: SHC Superhuman Coaching, a coaching funnel that runs itself

New work, live at superhc.fit.

Rayan Bendenia coaches entrepreneurs and high performers on body and mind, 1-on-1. More than 200 people have gone through his coaching. He needed a site that feels like a high-level coach and turns attention from Instagram into real conversations.

What we built

• A bilingual site in English and Dutch, on a dark “Night Gym” design system with Rayan's own story and photography.
• The Superhuman Check: a two-minute quiz in three parts that ends in a personal result, a Superhuman Score and a direct line to book an intro call.
• A private CRM where every check lands as a scored lead, with a pipeline, a calendar, funnel insights and personal WhatsApp follow-ups.

The funnel is run day to day by Rayan's own Clark, the AI employee we set up for him: copy changes, deploys and lead follow-up happen straight from a chat.

Read the full case: SHC Superhuman Coaching.