HZA Bouwgroep
At Weblyfe, we built the brand identity and styleguide for HZA Bouwgroep, a construction holding group uniting three specialist businesses under one confident, professional umbrella. Our approach positioned the group for a B2B audience of suppliers, investors, architects, and municipalities rather than individual homeowners.
Project details
HZA Bouwgroep needed a brand identity that could represent something bigger than a single contractor: a holding group uniting three specialist businesses, renovation, kozijnen, and project management, under one confident, professional umbrella aimed at suppliers, investors, architects, and municipalities rather than individual homeowners.
We built the visual identity and styleguide around that B2B positioning: a structured, confident mark and system built to sit convincingly alongside established names in Dutch construction, signaling scale and reliability rather than a single-contractor feel.
The brand had to work across three distinct subsidiary identities without losing a shared thread, so every element, from color system to typography, was built as a flexible foundation the group's individual companies could build on.
The result is a holding-company identity that gives HZA Bouwgroep, and the specialist businesses under it, a shared visual language built for credibility with a professional, B2B audience.
Inside the build
“Just launched my website, and I couldn't be happier with the results! Working with Seyed was an absolute pleasure from start to finish. His expertise and creativity is outstanding!”Luna JacobsenGoogle ↗
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The full approach runs through five layers in about eight weeks: a half-day origin session, then voice, universe, ritual and legacy. A Brand Sprint is faster; a Full Service build runs alongside your launch.
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